FORWARD MAJORITY
Forward Majority accelerates Democratic power in the most consequential legislatures to protect democracy.
2022–CURRENT
SOCIAL MEDIA UI / UX DESIGN VISUAL DIRECTION COMMUNITY MGMT
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HOT TOPIC
Forward Majority had a strong presence in the political landscape with donors of ultra high net worth status, but they lacked a social media identity and presence. The organization needed (1) daily social media management, (2) a social media brand identity, and (3) online footprint strategy headed into the 2022 election cycle and beyond.
Designed social brand suite, infographics, documents, and social posts. Monitored daily political landscape both nationally as well as on the ground in 5 battle ground states and implemented into various brand messaging. Compiled social media copy weekly, instituted an evergreen document for future posts. Analyzed social performance metrics and communicates results via presentation to Chief of Staff.
DEEP DIVE
Reached 40k+ engagements on multiple tweets, reacting to various topics affecting key target audiences
Planned out issue advocacy evergreen copy for nationwide election messaging
Increased Instagram engagement by 56% and experienced crisis communication design, creating graphics & statements in 20 minutes or less
Strategized brand partnerships with other leading orgs in the state legislature space
