KISS COSMETICS
KISS Cosmetics is the world's leading supplier of artificial nails, press on nail manicure kits, false eyelashes, and professional hair straighteners and tools.
2022
INFLUENCER MARKETING INFLUENCER STRATEGY COMMUNITY MGMT
HOT TOPIC
KISS Cosmetics needed help with their influencer marketing and management for seven of their affiliate brands under the KISS name, including brands in hair care and styling, makeup of varying price ranges and age brackets, nail products, eyelash products, and more.
Led influencer marketing for seven (7) beauty brand affiliates of KISS Cosmetics. Adhere to client budget & campaigns. Planned out 6 months of influencer campaign strategies.
DEEP DIVE
Researched, recruited and managed over 120 social media influencers across Instagram and TikTok
Negotiated and vetted over $400k YTD worth of funding for payments based on engagement for creators with 5k to 3M followers.
Maintained a steady flow of evergreen and trending UGC with content primarily going on creator's account, leading to strong engagement from their following to KISS accounts
