PURVELO CYCLE
Pūrvelo cycle is a multi-city spin studio based solely in college towns.
SOCIAL MEDIA VISUAL DIRECTION COMMUNITY MGMT
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HOT TOPIC
pūrvelo cycle lacked a cohesive online presence that unified all of their locations, no matter the distance. The brand also needed a refreshed social media guideline and identity as well as social media management, copywriting, and event planning at their Athens studio.
Redesigned online footprint for national brand. Lead social media calendar and copy for Athens location. Designed flyers, event posters, and deliverables for all brand events.
DEEP DIVE
Designed brand guidelines for all 4 locations to unify business across country
Successfully launched social media presence with 3,000 followers in first week of business
Increased Instagram engagement by 200%
Strategized brand partnerships with other businesses in the fitness/health space
