CARDCON
CardCon is the leading conference for Credit & Credit Card Media WITH AN ANNUAL ROTATING LOCATION.
2021–2022
SOCIAL MEDIA RE-BRAND COMMUNITY MGMT EMAIL MARKETING
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HOT TOPIC
CardCon Expo had an active group of attendees in the credit card world but lacked a strong social media identity and online presence. The company also needed daily social media management, a revamped email marketing strategy, and graphic design aid.
Developed company's online footprint. Designed graphics, email newsletters, and flyers. Manage daily engagement on 4 social platforms.
DEEP DIVE
Lacked a cohesive brand tied to yearly conference, so I created the branding to match the modern tone of the credit card media world
Increased email marketing audience by 150 subscribers to 430 total, averaging 35% open rate (above 21.2% finance benchmark)
Increased profits by 20% from all previous conferences by targeting a new audience of sponsorship.
Live tweeting during the conference, increasing overall impressions by 180% from previous year.
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